{"id":4217,"date":"2022-08-16T18:30:00","date_gmt":"2022-08-16T21:30:00","guid":{"rendered":"http:\/\/convidar.net\/blog\/?p=4217"},"modified":"2024-07-05T12:03:24","modified_gmt":"2024-07-05T15:03:24","slug":"marketing-digital-e-suas-tendencias","status":"publish","type":"post","link":"https:\/\/convidar.net\/blog\/marketing-digital-e-suas-tendencias\/","title":{"rendered":"Marketing Digital e Suas Tend\u00eancias"},"content":{"rendered":"<div id=\"convi-4100995446\" class=\"convi-antes-do-conteudo-3 convi-entity-placement\" style=\"margin-top: 10px;margin-bottom: 10px;\"><a href=\"https:\/\/convidar.net\/blog\/marketing-digital-que-promove-com-artigos\/\" target=\"_blank\" aria-label=\"Apoie nosso conte\u00fado (1536&#215;280)\"><img src=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/07\/Apoie-nosso-conteudo-1536x280-1-scaled.webp?fit=1200%2C219&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/07\/Apoie-nosso-conteudo-1536x280-1-scaled.webp?w=1200&ssl=1 1200w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/07\/Apoie-nosso-conteudo-1536x280-1-scaled.webp?resize=570%2C104&ssl=1 570w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/07\/Apoie-nosso-conteudo-1536x280-1-scaled.webp?resize=270%2C49&ssl=1 270w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/07\/Apoie-nosso-conteudo-1536x280-1-scaled.webp?resize=768%2C140&ssl=1 768w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/07\/Apoie-nosso-conteudo-1536x280-1-scaled.webp?resize=150%2C27&ssl=1 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" class=\"no-lazyload\" width=\"1200\" height=\"219\"   \/><\/a><\/div>\n<p class=\"wp-block-paragraph\">O <strong><em>Marketing digital<\/em><\/strong> segue evoluindo. E, com a evolu\u00e7\u00e3o, surgem as tend\u00eancias. Ano ap\u00f3s ano algo de novo aparece para abalar as estruturas da \u00e1rea. Veja por qu\u00ea!<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Compreender e fazer bom uso do jogo de marketing digital \u00e9 mais que apenas entender e aplicar os princ\u00edpios b\u00e1sicos do setor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ou seja, trabalhar com <em>marketing digital<\/em> inevitavelmente \u00e9 trabalhar tamb\u00e9m com tend\u00eancias. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saber o que j\u00e1 deixou de ser importante tamb\u00e9m serve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquilo que n\u00e3o funciona deve ser eliminado, para que o funcional se destaque. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eis o objetivo deste artigo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entretanto, o bi\u00eanio de 2020 e 2021 deve apenas servir como consolida\u00e7\u00e3o de artif\u00edcios j\u00e1 utilizados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como principal fun\u00e7\u00e3o, o <em>marketing digital<\/em> propaga uma ideia para <em>capta\u00e7\u00e3o de clientes<\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/convidar.net\/blog\/como-utilizar-e-mail-marketing\/\" target=\"_blank\" rel=\"noopener\"><em>cria\u00e7\u00e3o de leads<\/em><\/a>, f\u00e3s e seguidores \u00e9 uma consequ\u00eancia do trabalho estabelecido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas quais seriam as tend\u00eancias elaboradas para <em>estrat\u00e9gias digitais eficientes<\/em> em 2022? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algo muito diferente dos anos anteriores? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afinal, o que esperar?<\/p>\n\n\n\n<div id=\"convi-2143917144\" class=\"convi-conteudo_2 convi-entity-placement\" style=\"margin-top: 10px;margin-right: 10px;margin-bottom: 10px;margin-left: 10px;float: right;\"><a href=\"https:\/\/convidar.net\/contatos-de-negocios-circuito-vitrine-local\/\" target=\"_blank\" aria-label=\"Circuito Vitrine local\"><img src=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/09\/Circuito-Vitrine-local-logo-1250-x-350-px-scaled.webp?fit=1200%2C336&#038;ssl=1\" alt=\"Circuito Vitrine local\"  srcset=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/09\/Circuito-Vitrine-local-logo-1250-x-350-px-scaled.webp?w=1200&ssl=1 1200w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/09\/Circuito-Vitrine-local-logo-1250-x-350-px-scaled.webp?resize=570%2C160&ssl=1 570w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/09\/Circuito-Vitrine-local-logo-1250-x-350-px-scaled.webp?resize=270%2C76&ssl=1 270w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/09\/Circuito-Vitrine-local-logo-1250-x-350-px-scaled.webp?resize=768%2C215&ssl=1 768w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/09\/Circuito-Vitrine-local-logo-1250-x-350-px-scaled.webp?resize=150%2C42&ssl=1 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" class=\"no-lazyload\" width=\"1200\" height=\"336\"   \/><\/a><\/div><h2 id=\"tendencias-do-marketing-digital-2022\" class=\"has-ast-global-color-5-background-color has-background wp-block-heading\" style=\"text-transform:uppercase\"><span class=\"ez-toc-section\" id=\"Tendencias_do_marketing_digital_2022\"><\/span><em><strong>Tend\u00eancias do marketing digital 2022<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O ano de 2022 basicamente ditar\u00e1 uma repeti\u00e7\u00e3o de 2021, principalmente para consolida\u00e7\u00e3o de t\u00e9cnicas eficientes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O foco se estender\u00e1 e abranger\u00e1 muito mais do que fora feito no ano anterior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por isso, \u00e9 preciso se atentar para n\u00e3o cometer erros b\u00e1sicos no pr\u00f3ximo ano, e assim, sair na frente da concorr\u00eancia. Confira:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><h3><span class=\"ez-toc-section\" id=\"Mobile\"><\/span><strong>Mobile<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3> <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong><a href=\"https:\/\/convidar.net\/blog\/mobile-marketing-dicas-para-aplicar\/\" target=\"_blank\" data-type=\"post\" data-id=\"17571\" rel=\"noreferrer noopener\">Os dispositivos mobile<\/a><\/strong><\/em> seguem em crescimento alucinante. E n\u00e3o s\u00f3 na quest\u00e3o de venda, mas sim de tempo de uso. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 uma migra\u00e7\u00e3o dos dispositivos f\u00edsicos para o mobile em grande escala.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As pessoas permanecem muito mais tempo conectadas via smartphones e tablets. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por esse motivo \u00e9 preciso investir em design e funcionalidades espec\u00edficas para estes aparelhos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muito mais fortes agora do que em outros anos.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">Saia na frente da concorr\u00eancia, anuncie nos <a href=\"https:\/\/classificados.convidar.net\" target=\"_blank\" rel=\"noopener\"><strong>classificados.convidar.net\n<\/strong><\/a><\/pre>\n\n\n\n<ul class=\"wp-block-list\"><li><h4><span class=\"ez-toc-section\" id=\"Inbound_Marketing_aliado_ao_marketing_de_conteudo\"><\/span><span style=\"font-size: 14pt\"><strong><em>Inbound Marketing<\/em> aliado ao <em>marketing de conte\u00fado<\/em><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4> <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O <em>Marketing de Conte\u00fado<\/em> estar\u00e1 ainda mais interligado ao <em>Inbound Marketing<\/em>. O conte\u00fado ser\u00e1 um dos principais componentes da fideliza\u00e7\u00e3o do cliente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afinal, este ser\u00e1 alimentado pelo conte\u00fado informativo, e permanecer\u00e1 por ele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Usando o <em>Inbound Marketing<\/em> de maneira eficiente, a capta\u00e7\u00e3o ser\u00e1 deveras imensa.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">Por falar em conte\u00fado para o marketing digital,&nbsp;fa\u00e7a melhor que a concorr\u00eancia, anuncie mais com os <a href=\"https:\/\/classificados.convidar.net\" target=\"_blank\" rel=\"noopener\"><strong>classificados.convidar.net\n<\/strong><\/a><\/pre>\n\n\n\n<ul class=\"wp-block-list\"><li><h5><span class=\"ez-toc-section\" id=\"Arquitetura_da_informacao\"><\/span><span style=\"font-size: 14pt\"><strong>Arquitetura da informa\u00e7\u00e3o<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5> <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Arquitetura_de_informa\u00e7\u00e3o\" target=\"_blank\" rel=\"noopener\"><em>arquitetura da informa\u00e7\u00e3o<\/em><\/a> envolve a formata\u00e7\u00e3o de imagens chamativas e eficientes. Atrav\u00e9s de recursos imag\u00e9ticos, \u00e9 poss\u00edvel atrair a aten\u00e7\u00e3o prim\u00e1ria do potencial cliente. Por meio desta, os servi\u00e7os\/produtos ser\u00e3o lan\u00e7ados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <em>Arquitetura da Informa\u00e7\u00e3o<\/em>, assim como o <em>Retargeting <\/em>(Termo novo, veja abaixo!), s\u00e3o as principais<em> novidades para o ano de 2018<\/em>.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Se a informa\u00e7\u00e3o \u00e9 algo importante para voc\u00ea, por qu\u00ea n\u00e3o coloc\u00e1-la na <span style=\"color: #ff6600\"><a href=\"https:\/\/convidar.net\/blog\/como-colocar-um-anuncio-na-primeira-pagina-do-google\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6600\">Primeira p\u00e1gina do Google<\/span><\/a>?<\/span><\/strong><\/pre>\n\n\n\n<ul class=\"wp-block-list\"><li><h6><span class=\"ez-toc-section\" id=\"Videos\"><\/span><span style=\"font-size: 14pt\"><strong>V\u00eddeos<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h6> <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/www.youtube.com\/?gl=BR&amp;hl=pt\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> ser\u00e1, mais do que nunca, a ponte para o cliente. Os v\u00eddeos t\u00eam feito muito sucesso. Reviews e edi\u00e7\u00f5es chamativas s\u00e3o o marco para um canal de sucesso interligado ao site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, investir na produ\u00e7\u00e3o audiovisual pode ser tratado como diferencial <em>mor <\/em>em rela\u00e7\u00e3o \u00e0 concorr\u00eancia.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><h6><span class=\"ez-toc-section\" id=\"Snapchat\"><\/span><span style=\"font-size: 14pt\"><strong>Snapchat<\/strong><\/span> <span class=\"ez-toc-section-end\"><\/span><\/h6><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Talvez a grande novidade, o <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Snapchat\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a> deve crescer ainda mais em 2022, e ser um recurso b\u00e1sico para toda a empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O <em>fantasminha camarada<\/em> das redes sociais surge como uma nova forma de conceito de redes sociais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A dinamicidade e proximidade expostas na rede social implicam na melhor abordagem poss\u00edvel de uma <em>estrat\u00e9gia digital eficiente<\/em>. Um <em>Marketing digital<\/em> novo, moderno e tangente ao comum.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><h6><span class=\"ez-toc-section\" id=\"Retargeting\"><\/span><span style=\"font-size: 14pt\"><strong><em>Retargeting<\/em><\/strong><\/span> <span class=\"ez-toc-section-end\"><\/span><\/h6><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Novo termo focado na <em>capta\u00e7\u00e3o de clientes<\/em> de lojas virtuais. \u00c9 muito comum o cliente encerrar sua breve passada pelo site ap\u00f3s finalizar a compra, certo? Pois o Retargeting vem para acabar com isso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ap\u00f3s encerrar seu processo, o site enviar\u00e1 automaticamente um e-mail ou notifica\u00e7\u00e3o pelo Facebook. Por\u00e9m, a estrat\u00e9gia servir\u00e1 para um intervalo de 48h ap\u00f3s a compra, por exemplo. \u00c9 uma forma de lembran\u00e7a para que o cliente visite a loja novamente.<\/p>\n\n\n\n<h2 id=\"aliando-as-tendencias-do-marketing-digital\" class=\"has-text-align-center has-ast-global-color-5-background-color has-background wp-block-heading\" style=\"text-transform:uppercase\"><span class=\"ez-toc-section\" id=\"Aliando_as_tendencias_do_marketing_digital\"><\/span><strong>Aliando as tend\u00eancias do <em>marketing digital<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Todas as <em>tend\u00eancias do Marketing Digital<\/em> podem ser reunidas em uma <em>estrat\u00e9gia digita<\/em>l. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atrav\u00e9s de diversos recursos reunidos, a capta\u00e7\u00e3o tende a crescer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 importante apenas lembrar-se de dar aten\u00e7\u00e3o sempre a todos os setores da estrat\u00e9gia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elas precisam ser iniciadas, realizadas e finalizadas, para que, assim, possa mensurar os resultados obtidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, vamos pensar um pouco sobre o marketing digital da sua empresa?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Primeira parada para conhecer um de nossos servi\u00e7os&#8230;:&nbsp; <a href=\"https:\/\/classificados.convidar.net\/\" target=\"_blank\" rel=\"noopener\"><strong>www.classificados.convidar.net<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois disso, \u00e9 continuidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 18pt;color: #ff6600\"><strong>Gostou desse artigo sobre tend\u00eancias do marketing digital?<\/strong><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deixe sua opini\u00e3o nos coment\u00e1rios abaixo. Sugest\u00f5es tamb\u00e9m, s\u00e3o muito bem vindas.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabela de conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/convidar.net\/blog\/marketing-digital-e-suas-tendencias\/#Tendencias_do_marketing_digital_2022\" >Tend\u00eancias do marketing digital 2022<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/convidar.net\/blog\/marketing-digital-e-suas-tendencias\/#Mobile\" >Mobile<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/convidar.net\/blog\/marketing-digital-e-suas-tendencias\/#Inbound_Marketing_aliado_ao_marketing_de_conteudo\" >Inbound Marketing aliado ao marketing de conte\u00fado<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/convidar.net\/blog\/marketing-digital-e-suas-tendencias\/#Arquitetura_da_informacao\" >Arquitetura da informa\u00e7\u00e3o<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/convidar.net\/blog\/marketing-digital-e-suas-tendencias\/#Videos\" >V\u00eddeos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/convidar.net\/blog\/marketing-digital-e-suas-tendencias\/#Snapchat\" >Snapchat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/convidar.net\/blog\/marketing-digital-e-suas-tendencias\/#Retargeting\" >Retargeting<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/convidar.net\/blog\/marketing-digital-e-suas-tendencias\/#Aliando_as_tendencias_do_marketing_digital\" >Aliando as tend\u00eancias do marketing digital<\/a><\/li><\/ul><\/nav><\/div>\n","protected":false},"excerpt":{"rendered":"<p>O Marketing digital segue evoluindo. E, com a evolu\u00e7\u00e3o, surgem as tend\u00eancias. Ano ap\u00f3s ano algo de novo aparece para abalar as estruturas da \u00e1rea. Veja por qu\u00ea!<\/p>\n","protected":false},"author":1477,"featured_media":4218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow4LabCw:productID":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":null,"header-main-stick-meta":"","header-below-stick-meta":null,"astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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