{"id":19712,"date":"2024-04-17T12:23:56","date_gmt":"2024-04-17T15:23:56","guid":{"rendered":"https:\/\/convidar.net\/blog\/?p=19712"},"modified":"2026-03-25T10:47:34","modified_gmt":"2026-03-25T13:47:34","slug":"marketing-de-hotelaria","status":"publish","type":"post","link":"https:\/\/convidar.net\/blog\/marketing-de-hotelaria\/","title":{"rendered":"Marketing de Hotelaria: Entenda como fazer"},"content":{"rendered":"<div id=\"convi-1520664862\" class=\"convi-antes-do-conteudo-3 convi-entity-placement\" style=\"margin-top: 10px;margin-bottom: 10px;\"><a href=\"https:\/\/convidar.net\/blog\/marketing-digital-que-promove-com-artigos\/\" target=\"_blank\" aria-label=\"Apoie nosso conte\u00fado (1536&#215;280)\"><img src=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/07\/Apoie-nosso-conteudo-1536x280-1-scaled.webp?fit=1200%2C219&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/07\/Apoie-nosso-conteudo-1536x280-1-scaled.webp?w=1200&ssl=1 1200w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/07\/Apoie-nosso-conteudo-1536x280-1-scaled.webp?resize=570%2C104&ssl=1 570w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/07\/Apoie-nosso-conteudo-1536x280-1-scaled.webp?resize=270%2C49&ssl=1 270w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/07\/Apoie-nosso-conteudo-1536x280-1-scaled.webp?resize=768%2C140&ssl=1 768w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/07\/Apoie-nosso-conteudo-1536x280-1-scaled.webp?resize=150%2C27&ssl=1 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" class=\"no-lazyload\" width=\"1200\" height=\"219\"   \/><\/a><\/div>\n<p class=\"wp-block-paragraph\">Apesar de ter ocorrido recentemente, uma grande crise sanit\u00e1ria de dimens\u00f5es globais, ocasionada, n\u00e3o exclusivamente, pelo v\u00edrus da covid-19, o turismo e a<strong> <em>hotelaria <\/em><\/strong>continuam sendo mercados altamente rent\u00e1veis e aproveit\u00e1veis.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Isso pode parecer evidente, haja vista que <em><a href=\"https:\/\/convidar.net\/blog\/guia-completo-sobre-seguro-viagem-internacional\/\" target=\"_blank\" data-type=\"post\" data-id=\"22411\" rel=\"noreferrer noopener\">viajar e se hospedar<\/a><\/em>, ainda que temporariamente, s\u00e3o a\u00e7\u00f5es comuns a uma quantidade infind\u00e1vel de pessoas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seja por mero prazer de faz\u00ea-lo, seja por necessidade, apesar disso tudo, \u00e9 que viajar e se hospedar em outros lugares \u00e9 algo que muitos anseiam fazer ou que muitos fazem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o obstante que tudo isso firme o car\u00e1ter singular e forte do mercado de hotelaria e de viagens ante a outros segmentos do mercado, existe o lado negativo para os que empreendem nessa \u00e1rea, o que diz respeito \u00e0 competitividade e \u00e0 concorr\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se, a t\u00edtulo de exemplo, um trabalhador realizar uma viagem para fazer um <a href=\"https:\/\/medicina.mcimed.com.br\/exame-demissional-bras\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>exame demissional<\/strong><\/a>, ele se aperceber\u00e1, j\u00e1 nos princ\u00edpios do munic\u00edpio em que vai residir, de uma imensur\u00e1vel quantidade de hot\u00e9is e locais em que ele se pode hospedar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que lhe restar\u00e1, sem d\u00favidas, \u00e9 hesita\u00e7\u00e3o em rela\u00e7\u00e3o a qual hotel ou a qual local ele escolher\u00e1, uma vez que, a depender da cidade, existem muitas op\u00e7\u00f5es.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Leia tamb\u00e9m:<\/strong><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list is-grid wp-block-latest-posts is-layout-flow wp-block-latest-posts-is-layout-flow\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"270\" height=\"147\" src=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/08\/Graficos-de-funil-de-captacao-de-leads-exibidos-na-tela-de-um-notebook-sobre-mesa-de-escritorio-moderna-scaled.webp?fit=270%2C147&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Gr\u00e1ficos de funil de capta\u00e7\u00e3o de leads exibidos na tela de um notebook sobre mesa de escrit\u00f3rio moderna.\" style=\"\" srcset=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/08\/Graficos-de-funil-de-captacao-de-leads-exibidos-na-tela-de-um-notebook-sobre-mesa-de-escritorio-moderna-scaled.webp?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/08\/Graficos-de-funil-de-captacao-de-leads-exibidos-na-tela-de-um-notebook-sobre-mesa-de-escritorio-moderna-scaled.webp?resize=570%2C311&amp;ssl=1 570w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/08\/Graficos-de-funil-de-captacao-de-leads-exibidos-na-tela-de-um-notebook-sobre-mesa-de-escritorio-moderna-scaled.webp?resize=270%2C147&amp;ssl=1 270w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/08\/Graficos-de-funil-de-captacao-de-leads-exibidos-na-tela-de-um-notebook-sobre-mesa-de-escritorio-moderna-scaled.webp?resize=768%2C419&amp;ssl=1 768w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/08\/Graficos-de-funil-de-captacao-de-leads-exibidos-na-tela-de-um-notebook-sobre-mesa-de-escritorio-moderna-scaled.webp?resize=150%2C82&amp;ssl=1 150w\" sizes=\"(max-width: 270px) 100vw, 270px\" data-attachment-id=\"30529\" data-permalink=\"https:\/\/convidar.net\/blog\/como-realizar-a-captacao-de-leads\/graficos-de-funil-de-captacao-de-leads-exibidos-na-tela-de-um-notebook-sobre-mesa-de-escritorio-moderna\/\" data-orig-file=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/08\/Graficos-de-funil-de-captacao-de-leads-exibidos-na-tela-de-um-notebook-sobre-mesa-de-escritorio-moderna-scaled.webp?fit=1200%2C654&amp;ssl=1\" data-orig-size=\"1200,654\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Gr\u00e1ficos de funil de capta\u00e7\u00e3o de leads exibidos na tela de um notebook sobre mesa de escrit\u00f3rio moderna.\" data-image-description=\"&lt;p&gt;Gr\u00e1ficos de funil de capta\u00e7\u00e3o de leads exibidos na tela de um notebook sobre mesa de escrit\u00f3rio moderna.&lt;\/p&gt;\n\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/08\/Graficos-de-funil-de-captacao-de-leads-exibidos-na-tela-de-um-notebook-sobre-mesa-de-escritorio-moderna-scaled.webp?fit=1200%2C654&amp;ssl=1\" title=\"\"><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/convidar.net\/blog\/como-realizar-a-captacao-de-leads\/\">Como Realizar a Capta\u00e7\u00e3o de Leads: Guia Pr\u00e1tico para Escalar Neg\u00f3cios<\/a><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"270\" height=\"193\" src=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2022\/02\/entenda-o-porque-de-desenvolver-um-press-kit-scaled.jpg?fit=270%2C193&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"press kit\" style=\"\" data-attachment-id=\"16199\" data-permalink=\"https:\/\/convidar.net\/blog\/entenda-o-porque-de-desenvolver-um-press-kit\/entenda-o-porque-de-desenvolver-um-press-kit-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2022\/02\/entenda-o-porque-de-desenvolver-um-press-kit-scaled.jpg?fit=1200%2C857&amp;ssl=1\" data-orig-size=\"1200,857\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"entenda-o-porque-de-desenvolver-um-press-kit\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2022\/02\/entenda-o-porque-de-desenvolver-um-press-kit-scaled.jpg?fit=1120%2C800&amp;ssl=1\" title=\"\"><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/convidar.net\/blog\/entenda-o-porque-de-desenvolver-um-press-kit\/\">Entenda o porqu\u00ea de desenvolver um press kit!<\/a><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"270\" height=\"193\" src=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/06\/O-que-e-marketing-equipe-de-marketing-digital-construindo-landing-page-ou-home-page.jpg?fit=270%2C193&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"O que \u00e9 marketing equipe-de-marketing-digital-construindo-landing-page-ou-home-page\" style=\"\" data-attachment-id=\"12811\" data-permalink=\"https:\/\/convidar.net\/blog\/o-que-e-marketing\/o-que-e-marketing-equipe-de-marketing-digital-construindo-landing-page-ou-home-page\/\" data-orig-file=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/06\/O-que-e-marketing-equipe-de-marketing-digital-construindo-landing-page-ou-home-page.jpg?fit=1200%2C857&amp;ssl=1\" data-orig-size=\"1200,857\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"O que \u00e9 marketing equipe-de-marketing-digital-construindo-landing-page-ou-home-page\" data-image-description=\"&lt;p&gt;O que \u00e9 marketing equipe-de-marketing-digital-construindo-landing-page-ou-home-page&lt;\/p&gt;\n\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/06\/O-que-e-marketing-equipe-de-marketing-digital-construindo-landing-page-ou-home-page.jpg?fit=1120%2C800&amp;ssl=1\" title=\"\"><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/convidar.net\/blog\/o-que-e-marketing\/\">O Que \u00e9 Marketing? 8 Exemplos de Estrat\u00e9gias para Atrair Clientes<\/a><\/li>\n<\/ul>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div id=\"convi-2549515266\" class=\"convi-conteudo_2 convi-entity-placement\" style=\"margin-top: 10px;margin-right: 10px;margin-bottom: 10px;margin-left: 10px;float: right;\"><a href=\"https:\/\/convidar.net\/contatos-de-negocios-circuito-vitrine-local\/\" target=\"_blank\" aria-label=\"Circuito Vitrine local\"><img src=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/09\/Circuito-Vitrine-local-logo-1250-x-350-px-scaled.webp?fit=1200%2C336&#038;ssl=1\" alt=\"Circuito Vitrine local\"  srcset=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/09\/Circuito-Vitrine-local-logo-1250-x-350-px-scaled.webp?w=1200&ssl=1 1200w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/09\/Circuito-Vitrine-local-logo-1250-x-350-px-scaled.webp?resize=570%2C160&ssl=1 570w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/09\/Circuito-Vitrine-local-logo-1250-x-350-px-scaled.webp?resize=270%2C76&ssl=1 270w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/09\/Circuito-Vitrine-local-logo-1250-x-350-px-scaled.webp?resize=768%2C215&ssl=1 768w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/09\/Circuito-Vitrine-local-logo-1250-x-350-px-scaled.webp?resize=150%2C42&ssl=1 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" class=\"no-lazyload\" width=\"1200\" height=\"336\"   \/><\/a><\/div><h2 id=\"marketing-hoteleiro\" class=\"wp-block-heading alignfull has-ast-global-color-4-background-color has-background\" style=\"text-transform:uppercase\"><span class=\"ez-toc-section\" id=\"Marketing_Hoteleiro\"><\/span>Marketing Hoteleiro<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing hoteleiro, em si, envolve a promo\u00e7\u00e3o de servi\u00e7os no setor hoteleiro, como hot\u00e9is, restaurantes e servi\u00e7os de viagens, para atrair e reter clientes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing de hotelaria \u00e9 essencial para construir o reconhecimento da marca, diferenciar-se dos concorrentes e impulsionar o crescimento dos neg\u00f3cios. O marketing eficaz neste setor concentra-se na <a href=\"https:\/\/convidar.net\/blog\/personalizacao-da-experiencia-do-cliente-digital\/\">experi\u00eancia do cliente<\/a>, apresentando ofertas exclusivas e adaptando-se \u00e0s mudan\u00e7as nas tend\u00eancias e prefer\u00eancias do consumidor.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-e11f0e68 wp-block-button\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\"><span class=\"ez-toc-section\" id=\"Antes_de_Tudo%E2%80%A6\"><\/span>Antes de Tudo&#8230;<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"uagb-cta__desc\">Que tal conhecer a solu\u00e7\u00e3o de marketing ideal para o seu neg\u00f3cio? Um plano de publicidades que cabe no seu bolso.<\/p><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/convidar.net\/solucao-de-publicidade-para-o-sucesso-do-seu-negocio\/\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\">Ler mais<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M504.3 273.6l-112.1 104c-6.992 6.484-17.18 8.218-25.94 4.406c-8.758-3.812-14.42-12.45-14.42-21.1L351.9 288H32C14.33 288 .0002 273.7 .0002 255.1S14.33 224 32 224h319.9l0-72c0-9.547 5.66-18.19 14.42-22c8.754-3.809 18.95-2.075 25.94 4.41l112.1 104C514.6 247.9 514.6 264.1 504.3 273.6z\"><\/path><\/svg><\/a><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"o-marketing-de-hotelaria\" class=\"wp-block-heading alignfull has-ast-global-color-4-background-color has-background\" style=\"text-transform:uppercase\"><span class=\"ez-toc-section\" id=\"O_Marketing_de_Hotelaria\"><\/span>O Marketing de Hotelaria<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sob a outra perspectiva, a que diz respeito ao trabalho exercido pelos profissionais e empreendedores de hot\u00e9is, existir\u00e1 um outro problema, que \u00e9 o da angariar e trazer esse indiv\u00edduo para as suas instala\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por essa raz\u00e3o, \u00e9 essencial fazer apelo ao marketing e, especialmente, ao <em><strong><a href=\"https:\/\/convidar.net\/blog\/marketing\/marketing-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing digital<\/a><\/strong><\/em>, tendo em vista que ele \u00e9, hoje em dia, uma das mais importantes ferramentas e um dos mais poderosos recursos que servem \u00e0 promo\u00e7\u00e3o de um neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E isso serve a hot\u00e9is que querem realizar negocia\u00e7\u00f5es B2B tanto quanto \u00e0queles que almejam realizar negocia\u00e7\u00f5es B2C, por exemplo, realizando opera\u00e7\u00f5es comerciais de troca ou venda com neg\u00f3cios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enfim, para que se possa conhecer <em>por que raz\u00f5es fazer um marketing de hotelaria<\/em> e, de igual maneira, como faz\u00ea-lo, este artigo abordar\u00e1 o tema em sua totalidade.<\/p>\n\n\n\n<h2 id=\"o-que-e-o-marketing-de-hotelaria\" class=\"wp-block-heading alignfull has-ast-global-color-4-background-color has-background\"><span class=\"ez-toc-section\" id=\"O_que_e_o_Marketing_de_Hotelaria\"><\/span>O que \u00e9 o Marketing de Hotelaria?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como o nome pode sugerir, o <em><strong>marketing digital de hotelaria<\/strong><\/em> ou marketing digital hoteleiro \u00e9, em breves linhas, <em><strong><a href=\"https:\/\/convidar.net\/blog\/marketing\/estrategias-de-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">estrat\u00e9gias de marketing digital<\/a><\/strong><\/em> que servem \u00e0 promo\u00e7\u00e3o de um neg\u00f3cio que foca em, obviamente, hot\u00e9is.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesse sentido, o marketing na hotelaria \u00e9 o conjunto total de a\u00e7\u00f5es que, a t\u00edtulo de exemplo, um hotel, uma pousada, um hostel ou qualquer outro estabelecimento de hospitalidade ou de alojamento que serve para promov\u00ea-lo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com esse montante de t\u00e1ticas, al\u00e9m da obten\u00e7\u00e3o de maior visibilidade e de notoriedade no mercado, o neg\u00f3cio consegue construir uma <a href=\"https:\/\/convidar.net\/blog\/manual-de-identidade-visual-miv\/\">identidade visual<\/a> e de <strong><a href=\"https:\/\/convidar.net\/blog\/marketing-de-influencia-5-dicas\/\" target=\"_blank\" rel=\"noreferrer noopener\">marca<\/a><\/strong> percept\u00edvel aos olhos dos consumidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 poss\u00edvel, basicamente, ligando a televis\u00e3o, perceber que existem franquias de hotelaria e de hospedagem que apelam ao marketing tradicional para fazer suas campanhas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa via \u00e9 rent\u00e1vel e extremamente conveniente \u00e0queles neg\u00f3cios de hospitalidade que podem tirar proveito dele, mas, obviamente, n\u00e3o \u00e9 o caso de todos os empreendimentos de franquias de hospedagem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, parece mais apropriado recorrer \u00e0 utiliza\u00e7\u00e3o dos canais digitais para realizar a promo\u00e7\u00e3o de um hotel, hostel ou de outro estabelecimento cuja finalidade \u00e9 a mesma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 poss\u00edvel, quando se sabe disso, apostar ou investir em muitos canais, entretanto existem aqueles que se sobressaem em termos de potencial. De entre eles, destacam-se estes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook;<\/li>\n\n\n\n<li>Instagram;<\/li>\n\n\n\n<li>Twitter;<\/li>\n\n\n\n<li>E-mail marketing;<\/li>\n\n\n\n<li>Website.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Se uma empresa precisa de investir em abordagens que contemplem uma pluralidade de canais, n\u00e3o h\u00e1 raz\u00e3o pela qual em um marketing de hotelaria se faria algo diferente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na verdade, o marketing de hotelaria segue, basicamente, os mesmos princ\u00edpios de qualquer outro marketing, mas \u00e9 preciso perscrutar as peculiaridades, que de fato fazem a diferen\u00e7a.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Leia mais sobre estrat\u00e9gias de marketing:<\/strong><\/p>\n\n\n<ul style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40)\" class=\"wp-block-latest-posts__list is-grid alignfull wp-block-latest-posts has-background has-ast-global-color-4-background-color is-layout-flow wp-block-latest-posts-is-layout-flow\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"270\" height=\"147\" src=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/08\/Graficos-de-funil-de-captacao-de-leads-exibidos-na-tela-de-um-notebook-sobre-mesa-de-escritorio-moderna-scaled.webp?fit=270%2C147&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Gr\u00e1ficos de funil de capta\u00e7\u00e3o de leads exibidos na tela de um notebook sobre mesa de escrit\u00f3rio moderna.\" style=\"\" srcset=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/08\/Graficos-de-funil-de-captacao-de-leads-exibidos-na-tela-de-um-notebook-sobre-mesa-de-escritorio-moderna-scaled.webp?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/08\/Graficos-de-funil-de-captacao-de-leads-exibidos-na-tela-de-um-notebook-sobre-mesa-de-escritorio-moderna-scaled.webp?resize=570%2C311&amp;ssl=1 570w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/08\/Graficos-de-funil-de-captacao-de-leads-exibidos-na-tela-de-um-notebook-sobre-mesa-de-escritorio-moderna-scaled.webp?resize=270%2C147&amp;ssl=1 270w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/08\/Graficos-de-funil-de-captacao-de-leads-exibidos-na-tela-de-um-notebook-sobre-mesa-de-escritorio-moderna-scaled.webp?resize=768%2C419&amp;ssl=1 768w, 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title=\"\"><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/convidar.net\/blog\/como-aparecer-na-primeira-pagina-do-google\/\">Como Aparecer na Primeira P\u00e1gina do Google: Guia Definitivo e Pr\u00e1tico<\/a><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"180\" src=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2024\/11\/Melhores-Praticas-Para-Criar-Uma-Boa-Impressao-e-Fidelizar-Clientes.webp?fit=270%2C180&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Melhores Pr\u00e1ticas Para Criar Uma Boa Impress\u00e3o e Fidelizar Clientes\" style=\"\" srcset=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2024\/11\/Melhores-Praticas-Para-Criar-Uma-Boa-Impressao-e-Fidelizar-Clientes.webp?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2024\/11\/Melhores-Praticas-Para-Criar-Uma-Boa-Impressao-e-Fidelizar-Clientes.webp?resize=525%2C350&amp;ssl=1 525w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2024\/11\/Melhores-Praticas-Para-Criar-Uma-Boa-Impressao-e-Fidelizar-Clientes.webp?resize=270%2C180&amp;ssl=1 270w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2024\/11\/Melhores-Praticas-Para-Criar-Uma-Boa-Impressao-e-Fidelizar-Clientes.webp?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2024\/11\/Melhores-Praticas-Para-Criar-Uma-Boa-Impressao-e-Fidelizar-Clientes.webp?resize=600%2C400&amp;ssl=1 600w\" sizes=\"(max-width: 270px) 100vw, 270px\" data-attachment-id=\"26253\" data-permalink=\"https:\/\/convidar.net\/blog\/praticas-para-criar-uma-boa-impressao-e-fidelizar-clientes\/melhores-praticas-para-criar-uma-boa-impressao-e-fidelizar-clientes\/\" data-orig-file=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2024\/11\/Melhores-Praticas-Para-Criar-Uma-Boa-Impressao-e-Fidelizar-Clientes.webp?fit=1200%2C800&amp;ssl=1\" data-orig-size=\"1200,800\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Melhores Pr\u00e1ticas Para Criar Uma Boa Impress\u00e3o e Fidelizar Clientes\" data-image-description=\"&lt;p&gt;Melhores Pr\u00e1ticas Para Criar Uma Boa Impress\u00e3o e Fidelizar Clientes&lt;\/p&gt;\n\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2024\/11\/Melhores-Praticas-Para-Criar-Uma-Boa-Impressao-e-Fidelizar-Clientes.webp?fit=1200%2C800&amp;ssl=1\" title=\"\"><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/convidar.net\/blog\/praticas-para-criar-uma-boa-impressao-e-fidelizar-clientes\/\">Conhe\u00e7a 6 Pr\u00e1ticas Eficientes Para Criar Uma Boa Impress\u00e3o e Fidelizar Clientes<\/a><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"149\" src=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2022\/01\/Estrategias-de-presenca-online-para-empresas-no-Blog-do-Convidar-scaled.webp?fit=270%2C149&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Estrat\u00e9gias de presen\u00e7a online para empresas no Blog do Convidar\" style=\"\" srcset=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2022\/01\/Estrategias-de-presenca-online-para-empresas-no-Blog-do-Convidar-scaled.webp?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2022\/01\/Estrategias-de-presenca-online-para-empresas-no-Blog-do-Convidar-scaled.webp?resize=570%2C314&amp;ssl=1 570w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2022\/01\/Estrategias-de-presenca-online-para-empresas-no-Blog-do-Convidar-scaled.webp?resize=270%2C149&amp;ssl=1 270w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2022\/01\/Estrategias-de-presenca-online-para-empresas-no-Blog-do-Convidar-scaled.webp?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2022\/01\/Estrategias-de-presenca-online-para-empresas-no-Blog-do-Convidar-scaled.webp?resize=150%2C83&amp;ssl=1 150w\" sizes=\"(max-width: 270px) 100vw, 270px\" data-attachment-id=\"29817\" data-permalink=\"https:\/\/convidar.net\/blog\/o-que-e-presenca-online\/estrategias-de-presenca-online-para-empresas-no-blog-do-convidar\/\" data-orig-file=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2022\/01\/Estrategias-de-presenca-online-para-empresas-no-Blog-do-Convidar-scaled.webp?fit=1200%2C662&amp;ssl=1\" data-orig-size=\"1200,662\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Estrat\u00e9gias de presen\u00e7a online para empresas no Blog do Convidar\" data-image-description=\"&lt;p&gt;Estrat\u00e9gias de presen\u00e7a online para empresas no Blog do Convidar&lt;\/p&gt;\n\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2022\/01\/Estrategias-de-presenca-online-para-empresas-no-Blog-do-Convidar-scaled.webp?fit=1200%2C662&amp;ssl=1\" title=\"\"><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/convidar.net\/blog\/o-que-e-presenca-online\/\">Presen\u00e7a Online: O Guia Completo para Construir, Fortalecer e Dominar o Seu Mercado na Internet<\/a><\/li>\n<\/ul>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div id=\"convi-1720491879\" class=\"convi-quarto-bloco_2 convi-entity-placement\"><p style=\"text-align: center;\"><span style=\"color: #339966; font-size: 32px;\">______<\/span><\/p>\r\n<p style=\"text-align: center;\"><span style=\"color: #339966; font-size: 20px;\">Est\u00e1 gostando do nosso site? Ent\u00e3o cadastre seu e-mail abaixo para se juntar a v\u00e1rios leitores inteligentes do Blog do Convidar para receber novos conte\u00fados.<\/span><\/p>\r\n<p style=\"text-align: center;\"><button class=\"ipz-button\" type=\"button\" data-host=\"news.convidar.net\" data-protocol=\"https\" data-token=\"7bs2FdRTWHU\">ACOMPANHAR AS NOVIDADES DO BLOG POR E-MAIL<\/button> <script type=\"text\/javascript\" src=\"https:\/\/assets.ipzmarketing.com\/assets\/signup_form\/v1.js\"><\/script> <\/p>\r\n<p style=\"text-align: center;\">Seu e-mail n\u00e3o ser\u00e1 compartilhado <\/p>\r\n<p style=\"text-align: center;\">Somos contra o SPAM!<\/p>\r\n<p style=\"text-align: center;\"><span style=\"color: #339966; font-size: 32px;\">______<\/span><\/p><\/div><h2 id=\"a-importancia-de-investir-em-marketing-de-hotelaria\" class=\"wp-block-heading alignfull has-ast-global-color-4-background-color has-background\" style=\"text-transform:uppercase\"><span class=\"ez-toc-section\" id=\"A_importancia_de_investir_em_Marketing_de_Hotelaria\"><\/span>A import\u00e2ncia de investir em Marketing de Hotelaria<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Existem estat\u00edsticas que reafirmam a j\u00e1 conhecida necessidade de realizar uma estrat\u00e9gia convincente, persuasiva e bem estruturada de marketing de hotelaria.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em conformidade com pesquisas realizadas por plataformas e mecanismos como PwC, TripAdvisor, HSMAI, WIHP e Google, obtiveram-se dados relativos a pessoas que se hospedam em hot\u00e9is e as suas prefer\u00eancias de servi\u00e7o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com ela, 52% dos usu\u00e1rios dos canais digitais nos quais se reservam vagas de hospedagem buscam, antes de realizar qualquer confirma\u00e7\u00e3o de aquisi\u00e7\u00e3o do servi\u00e7o, o site e informa\u00e7\u00f5es suplementares do ofertador.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse n\u00famero se eleva quando se trata de usu\u00e1rios de redes sociais, cuja porcentagem representa 76%.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afora tudo isso, \u00e9 poss\u00edvel que se cite tamb\u00e9m o fato de que 1 em 4 cada pessoas que se hospedam optam por reservar diretamente com o hotel e, especialmente, pelo website, local no qual j\u00e1 conseguem confirmar a sua hospedagem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim como um neg\u00f3cio de <strong>chaveiro para personalizar atacado<\/strong><strong> <\/strong>que aposta em marketing, um hotel ou uma pousada, a t\u00edtulo de exemplo, que recorre \u00e0 utiliza\u00e7\u00e3o dessas t\u00e1ticas consegue, tamb\u00e9m, passar uma imagem de mais credibilidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E, como se sabe, essa credibilidade \u00e9, em suma, essencial no meio digital. Portanto, renunciar a ela \u00e9 um erro fatal, que pode, basicamente, custar o progresso financeiro e de sucesso de um neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso porque confian\u00e7a, seguran\u00e7a e visibilidade s\u00e3o os estandartes de quaisquer neg\u00f3cios hodiernos.&nbsp;<\/p>\n\n\n\n<h2 id=\"marketing-de-hotelaria-como-fazelo\" class=\"wp-block-heading alignfull has-ast-global-color-4-background-color has-background\" style=\"text-transform:uppercase\"><span class=\"ez-toc-section\" id=\"Marketing_de_Hotelaria_como_faze-lo\"><\/span>Marketing de Hotelaria: como faz\u00ea-lo?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Realizar o marketing de hotelaria na pr\u00e1tica \u00e9 uma tarefa \u00e1rdua, e, por essa raz\u00e3o mesmo, \u00e9 essencial, antes de fazer qualquer coisa, compreender que o b\u00e1sico \u00e9 o primordial e o mais importante passo a ser dado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, \u00e9 mais do que recomend\u00e1vel que se preze a qualidade em vez da difus\u00e3o aleat\u00f3ria e que seja mal-feita. Ademais, \u00e9 preciso investir na qualidade do hotel; no conforto, na qualidade e na hospitalidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estar presente na internet \u00e9 uma dica polivalente e que, por essa raz\u00e3o, n\u00e3o serve somente a um neg\u00f3cio de <strong>vending machine refrigerante<\/strong><strong> <\/strong>que quer sucesso de mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 preciso estar, sobretudo, em todas as redes sociais e de comunica\u00e7\u00e3o poss\u00edvel a fim de maximizar as possibilidades de neg\u00f3cios e, tamb\u00e9m, a presen\u00e7a digital, que \u00e9 um agente poderos\u00edssimo em se tratando de publicidade.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<ul class=\"wp-block-latest-posts__list is-grid wp-block-latest-posts is-layout-flow wp-block-latest-posts-is-layout-flow\"><li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"270\" 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data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"como anunciar gr\u00e1tis no Google\" data-image-description=\"&lt;p&gt;como anunciar gr\u00e1tis no Google&lt;\/p&gt;\n\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2020\/07\/como-anunciar-gratis-no-google.jpg?fit=1200%2C626&amp;ssl=1\" title=\"\"><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/convidar.net\/blog\/como-anunciar-gratis-no-google\/\">Como Anunciar Gr\u00e1tis no Google | Maneiras Infal\u00edveis de Tornar Sua Empresa Mais Vis\u00edvel Gratuitamente<\/a><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"152\" src=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/07\/Como-escrever-um-anuncio-de-venda-ideal-2.jpg?fit=270%2C152&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Como escrever um an\u00fancio de venda ideal\" style=\"\" srcset=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/07\/Como-escrever-um-anuncio-de-venda-ideal-2.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/07\/Como-escrever-um-anuncio-de-venda-ideal-2.jpg?resize=570%2C321&amp;ssl=1 570w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/07\/Como-escrever-um-anuncio-de-venda-ideal-2.jpg?resize=1116%2C628&amp;ssl=1 1116w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/07\/Como-escrever-um-anuncio-de-venda-ideal-2.jpg?resize=270%2C152&amp;ssl=1 270w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/07\/Como-escrever-um-anuncio-de-venda-ideal-2.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/07\/Como-escrever-um-anuncio-de-venda-ideal-2.jpg?resize=600%2C338&amp;ssl=1 600w\" sizes=\"(max-width: 270px) 100vw, 270px\" data-attachment-id=\"18063\" data-permalink=\"https:\/\/convidar.net\/blog\/como-escrever-um-anuncio-de-venda\/como-escrever-um-anuncio-de-venda-ideal-2-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/07\/Como-escrever-um-anuncio-de-venda-ideal-2.jpg?fit=1200%2C675&amp;ssl=1\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Como escrever um an\u00fancio de venda ideal 2\" data-image-description=\"&lt;p&gt;Como escrever um an\u00fancio de venda ideal &lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Como escrever um an\u00fancio de venda ideal &lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/07\/Como-escrever-um-anuncio-de-venda-ideal-2.jpg?fit=1116%2C628&amp;ssl=1\" title=\"\"><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/convidar.net\/blog\/como-escrever-um-anuncio-de-venda\/\">Como Escrever um An\u00fancio de Venda Persuasivo: Roteiro Pr\u00e1tico + Modelos Prontos<\/a><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"154\" src=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/08\/Guia-de-Servicos-e-Recomendacoes-em-Sao-Paulo-Zona-Sul-scaled.webp?fit=270%2C154&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Guia de Servi\u00e7os e Recomenda\u00e7\u00f5es em S\u00e3o Paulo Zona Sul\" style=\"\" srcset=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/08\/Guia-de-Servicos-e-Recomendacoes-em-Sao-Paulo-Zona-Sul-scaled.webp?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/08\/Guia-de-Servicos-e-Recomendacoes-em-Sao-Paulo-Zona-Sul-scaled.webp?resize=570%2C326&amp;ssl=1 570w, 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data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Guia de Servi\u00e7os e Recomenda\u00e7\u00f5es em S\u00e3o Paulo Zona Sul\" data-image-description=\"&lt;p&gt;Guia de Servi\u00e7os e Recomenda\u00e7\u00f5es em S\u00e3o Paulo Zona Sul&lt;\/p&gt;\n\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2026\/08\/Guia-de-Servicos-e-Recomendacoes-em-Sao-Paulo-Zona-Sul-scaled.webp?fit=1200%2C686&amp;ssl=1\" title=\"\"><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/convidar.net\/blog\/guia-de-servicos-recomendacoes-em-sao-paulo-zs\/\">Guia de Servi\u00e7os Recomenda\u00e7\u00f5es em S\u00e3o Paulo Zona Sul<\/a><\/li>\n<\/ul>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"a-publicidade-no-marketing-de-hotelaria\" class=\"wp-block-heading alignfull has-ast-global-color-4-background-color has-background\" style=\"text-transform:uppercase\"><span class=\"ez-toc-section\" id=\"A_Publicidade_no_Marketing_de_Hotelaria\"><\/span>A Publicidade no Marketing de Hotelaria<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A cria\u00e7\u00e3o de blogs, websites e a aposta em <em><strong><a href=\"https:\/\/convidar.net\/criacao-de-conteudo-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing de conte\u00fado digital<\/a><\/strong><\/em> s\u00e3o eficazes e extremamente funcionais, e por esse motivo n\u00e3o se pode negligenciar as t\u00e1ticas pertencentes a ele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 essencial lembrar que, se um vendedor de <em><strong><a href=\"https:\/\/opcoescoberturas.com.br\/\" target=\"_blank\" rel=\"noopener\">coberturas para eventos<\/a><\/strong><\/em><strong> <\/strong>precisa apostar na qualidade dos seus conte\u00fados, os empreendedores que fazem marketing digital de hotelaria precisam primar pela boa apresenta\u00e7\u00e3o das suas produ\u00e7\u00f5es de conte\u00fado digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, fotografias, newsletters, artigos e v\u00eddeos devem seguir princ\u00edpios calcados em SEO (<em>Search Optimization Engine<\/em>), escalabilidade, acessibilidade e, tamb\u00e9m, seriedade a depender do p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00eddeos institucionais, postagens de blog e artigos escritos concernentes ao nicho de hotelaria conferem, passiva ou ativamente, credibilidade ao neg\u00f3cio, e dessa forma atraem-se mais clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ademais, \u00e9 preciso permitir que o potencial cliente ou o atual cliente consigam contato com a hotelaria ou a pousada facilmente, a fim de que o relacionamento entre cliente e empreendimento seja otimizado e mais facilmente realizado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma empresa que tem sucesso no marketing digital sabe de que precisa fazer isso, e isso \u00e9 algo que vale a hot\u00e9is e a pousadas tamb\u00e9m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em \u00faltima an\u00e1lise, \u00e9 poss\u00edvel seguramente dizer que estrat\u00e9gias de tr\u00e1fego pago podem, de igual maneira, ser convenientes \u00e0 difus\u00e3o da boa imagem do neg\u00f3cio e tamb\u00e9m \u00e0 sua promo\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, apostar em Google Ads (plataforma de an\u00fancios do Google) ou em quaisquer outros <a href=\"https:\/\/convidar.net\/blog\/o-que-sao-mecanismos-de-busca-e-como-eles-ajudam\/\">mecanismos de busca<\/a> que tenham suporte para an\u00fancios \u00e9 um ato extremamente bem-vindo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o se podem dispensar as m\u00e9tricas, especialmente aquelas que dizem respeito \u00e0 avalia\u00e7\u00e3o do neg\u00f3cio. D\u00favidas, cr\u00edticas ou sugest\u00f5es s\u00e3o aspectos aos quais um hotel que faz marketing digital n\u00e3o pode negligenciar, haja vista que os usu\u00e1rios ligam para notas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesse sentido, responder maus coment\u00e1rios, postergar avalia\u00e7\u00f5es ou ser n\u00e3o cordial e respeitoso com os clientes faz com que o neg\u00f3cio incorra em m\u00e1 fama, o que \u00e9 extremamente danoso n\u00e3o somente ao branding do neg\u00f3cio, mas a ele mesmo tamb\u00e9m.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<ul style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40)\" class=\"wp-block-latest-posts__list is-grid alignfull wp-block-latest-posts has-background has-ast-global-color-4-background-color is-layout-flow wp-block-latest-posts-is-layout-flow\"><li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"141\" src=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2020\/07\/como-anunciar-gratis-no-google.jpg?fit=270%2C141&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"como anunciar gr\u00e1tis no Google\" style=\"\" data-attachment-id=\"10825\" data-permalink=\"https:\/\/convidar.net\/blog\/como-anunciar-gratis-no-google\/como-anunciar-gratis-no-google-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2020\/07\/como-anunciar-gratis-no-google.jpg?fit=1200%2C626&amp;ssl=1\" data-orig-size=\"1200,626\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"como anunciar gr\u00e1tis no Google\" data-image-description=\"&lt;p&gt;como anunciar gr\u00e1tis no Google&lt;\/p&gt;\n\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2020\/07\/como-anunciar-gratis-no-google.jpg?fit=1200%2C626&amp;ssl=1\" title=\"\"><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/convidar.net\/blog\/como-anunciar-gratis-no-google\/\">Como Anunciar Gr\u00e1tis no Google | Maneiras Infal\u00edveis de Tornar Sua Empresa Mais Vis\u00edvel Gratuitamente<\/a><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"180\" src=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/03\/Perfil-do-Google-Meu-Negocio-Gary-barnes-6231598.jpg?fit=270%2C180&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Perfil do Google Meu Neg\u00f3cio - Gary-barnes-6231598\" style=\"\" data-attachment-id=\"12186\" data-permalink=\"https:\/\/convidar.net\/blog\/faca-seu-perfil-do-google-meu-negocio-brilhar\/perfil-do-google-meu-negocio-gary-barnes-6231598\/\" data-orig-file=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/03\/Perfil-do-Google-Meu-Negocio-Gary-barnes-6231598.jpg?fit=1200%2C800&amp;ssl=1\" data-orig-size=\"1200,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Perfil do Google Meu Neg\u00f3cio &amp;#8211; Gary-barnes-6231598\" data-image-description=\"&lt;p&gt;Perfil do Google Meu Neg\u00f3cio &amp;#8211; Gary-barnes-6231598&lt;\/p&gt;\n\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/03\/Perfil-do-Google-Meu-Negocio-Gary-barnes-6231598.jpg?fit=1200%2C800&amp;ssl=1\" title=\"\"><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/convidar.net\/blog\/faca-seu-perfil-do-google-meu-negocio-brilhar\/\">Fa\u00e7a Seu Perfil do Google Meu Neg\u00f3cio Brilhar Com 4 Dicas Matadoras<\/a><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"156\" src=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/03\/sua-empresa-no-google-meu-negocio.jpg?fit=270%2C156&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Sua empresa no Google meu neg\u00f3cio\" style=\"\" data-attachment-id=\"14087\" data-permalink=\"https:\/\/convidar.net\/blog\/sua-empresa-no-google-de-graca-veja-como-fazer\/sua-empresa-no-google-meu-negocio-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/03\/sua-empresa-no-google-meu-negocio.jpg?fit=1200%2C694&amp;ssl=1\" data-orig-size=\"1200,694\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"sua-empresa-no-google-meu-negocio\" data-image-description=\"&lt;p&gt;Sua empresa no Google meu neg\u00f3cio&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Sua empresa no Google meu neg\u00f3cio&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/convidar.net\/blog\/wp-content\/uploads\/2021\/03\/sua-empresa-no-google-meu-negocio.jpg?fit=1200%2C694&amp;ssl=1\" title=\"\"><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/convidar.net\/blog\/sua-empresa-no-google-de-graca-veja-como-fazer\/\">Sua Empresa no Google de Gra\u00e7a &#8211; Veja como fazer em 4 passos f\u00e1ceis<\/a><\/li>\n<\/ul>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"as-principais-estrategias-de-marketing-para-hotelaria\" class=\"wp-block-heading alignfull has-ast-global-color-4-background-color has-background\" style=\"text-transform:uppercase\"><span class=\"ez-toc-section\" id=\"As_Principais_Estrategias_de_Marketing_Para_Hotelaria\"><\/span>As Principais Estrat\u00e9gias de Marketing Para Hotelaria<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00canfase em Marketing Digital:<\/strong>&nbsp;Destacando a crescente import\u00e2ncia dos canais digitais para um marketing eficaz.<\/li>\n\n\n\n<li><strong>Personaliza\u00e7\u00e3o e Customiza\u00e7\u00e3o:<\/strong>&nbsp;Foco em experi\u00eancias personalizadas e marketing sob medida para atender \u00e0s prefer\u00eancias individuais.<\/li>\n\n\n\n<li><strong>Marketing Sustent\u00e1vel e Respons\u00e1vel:<\/strong>&nbsp;Enfatizando a tend\u00eancia \u00e0 sustentabilidade e pr\u00e1ticas respons\u00e1veis \u200b\u200bnos esfor\u00e7os de marketing.<\/li>\n\n\n\n<li><strong>Aproveitando a m\u00eddia social:<\/strong>&nbsp;utilizando plataformas de m\u00eddia social para engajamento e promo\u00e7\u00e3o direta.<\/li>\n\n\n\n<li><strong>Tecnologias inovadoras:<\/strong>&nbsp;incorpora\u00e7\u00e3o de novas tecnologias como VR e IA para experi\u00eancias de marketing aprimoradas.<\/li>\n\n\n\n<li><strong>Foco em <a href=\"https:\/\/convidar.net\/blog\/como-funciona-o-marketing-de-experiencia\/\">Marketing de Experi\u00eancia<\/a>:<\/strong>&nbsp;Enfatizando a comercializa\u00e7\u00e3o de experi\u00eancias \u00fanicas e memor\u00e1veis \u200b\u200baos h\u00f3spedes.<\/li>\n\n\n\n<li><strong>Email Marketing Estrat\u00e9gico:<\/strong>&nbsp;Implementa\u00e7\u00e3o de campanhas de email direcionadas para envolver e reter clientes.<\/li>\n\n\n\n<li><strong>Gerenciamento de reputa\u00e7\u00e3o online:<\/strong>&nbsp;Gerenciar ativamente avalia\u00e7\u00f5es e feedback online para manter uma imagem de marca positiva.<\/li>\n\n\n\n<li><strong>Colabora\u00e7\u00f5es e Parcerias:<\/strong>&nbsp;Forma\u00e7\u00e3o de parcerias estrat\u00e9gicas para oportunidades promocionais cruzadas e alcance expandido.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\">Aproveite para cadastrar seu hotel, hostel, pousada e quaisquer estabelecimentos de hospedagem para uma <br \/><em><strong><a href=\"https:\/\/convidar.net\/adicionar-empresa\/\">P\u00e1gina de publicidade<\/a><a href=\"https:\/\/convidar.net\/adicionar-empresa\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a><a href=\"https:\/\/convidar.net\/adicionar-empresa\/\">gratuita de empresas e neg\u00f3cios<\/a><\/strong><\/em><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"consideracoes-finais\" class=\"wp-block-heading alignfull has-ast-global-color-4-background-color has-background\" style=\"text-transform:uppercase\"><span class=\"ez-toc-section\" id=\"Consideracoes_finais\"><\/span>Considera\u00e7\u00f5es finais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing digital \u00e9 essencial a quaisquer tipos de neg\u00f3cio que querem obter notoriedade e visibilidade, seja on-line, seja off-line. Hoje em dia, mesmo <a href=\"https:\/\/convidar.net\/blog\/dicas-para-pequenas-empresas-superarem-desafios\/\">empresas<\/a> de <strong>tela para quadra de esporte<\/strong> n\u00e3o o negligenciam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desse modo, n\u00e3o h\u00e1 por que, de igual maneira, um hotel ou uma pousada faz\u00ea-lo. Na verdade, \u00e9 ideal que estes se adequem e se fa\u00e7am uma estrat\u00e9gia de marketing, a fim de maximizar os seus ganhos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para isso, existe o marketing de hotelaria, um conjunto de<em> estrat\u00e9gias de marketing digital para hotelaria<\/em> que servem \u00e0 promo\u00e7\u00e3o de hot\u00e9is, pousadas, hostels e demais estabelecimentos de hospedagem e hospitalidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Esse texto foi originalmente desenvolvido pela equipe do blog <\/em><a href=\"https:\/\/www.guiadeinvestimento.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Guia de Investimento<\/em><\/strong><\/a><em>, onde voc\u00ea pode encontrar centenas de conte\u00fados informativos sobre diversos segmentos.<\/em><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabela de conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/convidar.net\/blog\/marketing-de-hotelaria\/#Marketing_Hoteleiro\" >Marketing Hoteleiro<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/convidar.net\/blog\/marketing-de-hotelaria\/#Antes_de_Tudo%E2%80%A6\" >Antes de Tudo&#8230;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/convidar.net\/blog\/marketing-de-hotelaria\/#O_Marketing_de_Hotelaria\" >O Marketing de Hotelaria<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/convidar.net\/blog\/marketing-de-hotelaria\/#O_que_e_o_Marketing_de_Hotelaria\" >O que \u00e9 o Marketing de Hotelaria?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/convidar.net\/blog\/marketing-de-hotelaria\/#A_importancia_de_investir_em_Marketing_de_Hotelaria\" >A import\u00e2ncia de investir em Marketing de Hotelaria<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/convidar.net\/blog\/marketing-de-hotelaria\/#Marketing_de_Hotelaria_como_faze-lo\" >Marketing de Hotelaria: como faz\u00ea-lo?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/convidar.net\/blog\/marketing-de-hotelaria\/#A_Publicidade_no_Marketing_de_Hotelaria\" >A Publicidade no Marketing de Hotelaria<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/convidar.net\/blog\/marketing-de-hotelaria\/#As_Principais_Estrategias_de_Marketing_Para_Hotelaria\" >As Principais Estrat\u00e9gias de Marketing Para Hotelaria<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/convidar.net\/blog\/marketing-de-hotelaria\/#Consideracoes_finais\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apesar de ter ocorrido recentemente, uma grande crise sanit\u00e1ria de dimens\u00f5es globais, ocasionada, n\u00e3o exclusivamente, pelo v\u00edrus da covid-19, o turismo e a hotelaria continuam sendo mercados altamente rent\u00e1veis e aproveit\u00e1veis.<\/p>\n","protected":false},"author":1477,"featured_media":19713,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow4LabCw:productID":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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